BRANDING | CORPORATE IDENTITY | LOGO
TASK: To develop diverse logo concepts for a company specializing in online platforms, such as car auctions—a public space where potential buyers can explore a wide array of options tailored to their preferences and budget, ranging from small economical cars to sports cars and premium selections. The logo should embody a minimalist design while being attention-grabbing and instilling confidence in prospective buyers about their future purchases.
SOLUTION: Our foundation is the letter "X," serving as the focal point and evoking imprints reminiscent of a car wheel rim. The remainder of the logo maintains a conservative aesthetic, avoiding overly intricate designs, yet seamlessly integrates with the "X," elucidating its significance by conveying the message that it's the opportune "TIME" to purchase a car. The letter "X" can also serve as a standalone symbol, akin to a social network avatar. The logo's color scheme is black and white, optimized for dark surfaces as initially conceptualized.
